Marketing Specialist, Brand Image & Advertising at Toromont Cat Careers

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City: Concord
Province: Ontario
Country: Canada
Job ID#: Q3729

Reporting To: Branch Manager/Sales Manager

Do you have high integrity and strong work ethic?  We are seeking an innovative Marketing Specialist, Brand Image and Advertising, who will be an instrumental part of our Marketing Team developing and executing marketing and communication initiatives.

Key Accountabilities

  • Demonstrate safe, environmentally sound and healthy work behaviours at all times in support of Toromont’s Health and Safety Policies, Programs and initiatives
  • Develop strategies and tactics that position Toromont as an industry leader with a clear, differentiating and evocative positioning for the Customer Coordinate the design and production of promotional campaigns and their content notably aiming to use new technologies linked to the web and social media Elicit Customer Engagement by efficiently managing the content on our websites, social media pages and blogs Coordinate the execution of Marketing Communication initiatives by respecting the timeline/deadline and the budget ensuring their deployment Work in conjunction with agencies, graphic designers, freelancers, printers, the internal web team and the events team to support the execution and promotion of successful marketing campaigns

Key Qualifications

  • University Degree in Marketing, Communications or other related discipline
  • Minimum of 7 years of relevant experience in advertising, promotions, web content and social media, including execution of brand promotional activities
  • Safety conscious and customer centric and a team player
  • Exceptional communication and presentation skills (Bilingual, English & French would be an asset)
  • Well versed in social media and new technologies
  • Creative with innovative thinking and knowledgeable with design adapted for the web
  • Organized with strong project management skills and a mindset for continuous improvement
  • Proven knowledge of the current market, consumers, industry issues and market trends
  • Self-motivated, results driven and adaptable to changing priorities with a sense of urgency in a fast paced environment
  • Fluent in Microsoft Office Software
 
Toromont Cat is an equal opportunity employer who recognizes and values diversity.  Upon request, Toromont will accommodate any applicant with disabilities throughout the recruiting processes, including any required applications, interviews and/or assessments.
 
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